Networking letters are a great way to expand your current network or to
initiate a new, potentially helpful relationship. The benefit of
letters is that they leave a tangible reminder of your request that is
hard to ignore.
Open Doors
Think of this correspondence as a brief, personal introduction. In
other words, it is the beginning of a successful relationship. You can
then follow it up with another note, a phone call, or a meeting. Your
well-written letter will open many new doors.
You can send your communication through postal mail or by email.
Postal mail is definitely more formal and is appropriate for contacting
people you don't know. Email, on the other hand, is fast, friendly, and
a good way to reconnect with acquaintances from your past.
Essential Elements
Include these essential elements:
Reason for the letter
Mention of who referred you, if applicable
Request for leads or a brief meeting
Reassurance that you don't expect them to have an opening, you are only gathering information
Appreciation
Sample Letters
Consider using and adapting one of the samples below to suit your needs.
After you write your first letter, it can then serve as your
foundational model for future efforts. With this basic template, you
are now ready to adapt, customize, and send variations to a myriad of
contacts. It won't be long before you have doubled or even tripled the
size of your network.