Work Strategically!
"10 Secrets for Career Change Success"
Discover why midlife is the PERFECT
time to change careers!
"Exactly what I needed to take the stress and chaos out of my job search!"
Did you know...?
†Lee Hecht Harrison study
People
who work with a Career Coach find jobs 15 - 46% faster than those who don't!†
who work with a Career Coach find jobs 15 - 46% faster than those who don't!†
Is it time to get serious about YOUR job search?
Request your free
Career Strategy Session with
Kim Avery,
The Midlife
Career Change Coach.
Your free 30 minute session will focus on YOUR goals, and a strategy to pursue them with confidence!
Career Strategy Session with
Kim Avery,
The Midlife
Career Change Coach.
Your free 30 minute session will focus on YOUR goals, and a strategy to pursue them with confidence!
†Lee Hecht Harrison study
Individual Branding
When your manager begins the conversation like this, "I'm sorry, what was your name," you know you have a problem, an individual branding problem. To land a job, advance in your career, or change jobs, key decision-makers need to know who you are and what you can do.
When there are hundreds of qualified people jostling for one position, it's not enough to be one of the crowd. It's not even enough to be the best of the bunch.
You may be the top widget designer that ever lived but if the decision-makers don't know your name and your qualifications - you will not get the job.
A career brand is the image you communicate that demonstrates you are unique. You are one of a kind. Let them know why.
Building Your Individual Brand
Begin by asking yourself these questions: Who am I? Who am I becoming? How am I unique? What do I do superbly well? What qualities are an integral part of my character? How can I consistently demonstrate my uniqueness to the working world?
Communicating Your Brand
Your brand is what sets you apart from the rest of the crowd. But having great qualities is only the first step. Next, you must make them known.
Communicate your brand in these three ways:
- Verbally - Develop a three point marketing message that is a succinct sound bite, conveying three unique strengths that you can recite confidently and frequently.
- Visually - Character counts but image communicates. Pay attention to your appearance. Dress for the position you want to hold.
- Memorably - Consider creating and sustaining a "signature" uniquely associated with you. Professional women may choose wearing scarves, a favorite color, or a distinctive piece of jewelry. Men can distinguish themselves with clever ties, monogrammed shirts, or a high-quality briefcase.
Begin Today
Begin today to build your brand on your most marketable strengths, talents, and skills - the ones that match what your market needs.
Carpenters bend wood. Fletchers bend arrows. Wise men fashion themselves.
Buddha
Buddha
Be unique, be known, be your brand.
Follow these links:
Career Branding
Recession Proof Your Career
Career Planning
Job Security
The Competitive Edge
Network Magic
Recession Proof Your Career Quiz
Back to Free Resources from Individual Branding